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    Since its founding on November 22, 1962, The Sacramento Observer has been a central voice for the African American community in Sacramento, across California, and along the West Coast. The newspaper was established by Dr. William H. Lee, local radio personality Geno Gladden, and businessman John W. Cole, who recognized the urgent need for a weekly publication that would document and amplify the experiences, achievements, and concerns of Black Americans at a time when mainstream media largely ignored them. The first edition was a four-page newspaper published in Sacramento, providing a platform for news, culture, civic engagement, and advocacy.