Search

    Select Website Language

    GDPR Compliance

    We use cookies to ensure you get the best experience on our website. By continuing to use our site, you accept our use of cookies, Privacy Policy, and Terms of Service.

    Ava Nirui Exits Heaven by Marc Jacobs

    9 hours ago

    SummaryAva Nirui has announced her departure from Marc Jacobs after a nine-year tenure, most notably serving as the creative visionary behind the sub-brand HeavenSince her first project in 2017, Nirui transitioned from a collaborator to a central figure at the house, credited with launching Heaven and overseeing its most successful creative partnershipsHer exit signals a new chapter for the brand’s youth-focused division, as she steps away with a legacy defined by "concepting dream projects" and fostering a global creative communityAfter nearly a decade of redefining the visual language of downtown Manhattan cool, Ava Nirui has officially announced her exit from Heaven by Marc Jacobs. Nirui, who served as the creative lead and driving force behind the sub-label Heaven, shared the news with a heartfelt tribute to the brand that transformed her career. Having first collaborated with the house in 2017, she leaves behind a legacy of "dream creative projects" that bridged the gap between high fashion, '90s nostalgia, and internet subcultures.Nirui was instrumental in the inception of Heaven, a polysexual line that became a global phenomenon for its curated, zine-like aesthetic and cult-favorite collaborations. Under her guidance, Heaven became more than just a clothing line; it was a cultural sanctuary that brought together artists, musicians, and designers under the Marc Jacobs umbrella. In her farewell message, she expressed immense gratitude to Marc Jacobs himself for his unwavering support and acknowledged the key team members who helped build the brand into a contemporary powerhouse.Her departure marks a significant turning point for the MJ brand. Nirui’s ability to "concept and make dream projects come to life" allowed Marc Jacobs to maintain a razor-sharp relevance with Gen Z and the creative avant-garde. While her next move remains under wraps, her influence on the industry—moving from a bootleg-inspired artist to a corporate creative director—remains a blueprint for modern fashion careers. As she bids goodbye, the "Marc Forever" sentiment echoes throughout a community she helped build. The brand has not yet announced her successor at the time of writing. View this post on Instagram A post shared by @avanopeClick here to view full gallery at Hypebeast
    Click here to Read More
    Previous Article
    Czapek Debuts the Faubourg de Cracovie “Crossroads” Chronograph in Victory Green
    Next Article
    Super Lyrics by CupidSZN

    Related Fashion Updates:

    Are you sure? You want to delete this comment..! Remove Cancel

    Comments (0)

      Leave a comment