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    Michael Rubin sits down with Rich Kleiman for a special episode of Boardroom Talks from the Hamptons following the famous annual White Party. The Fanatics founder breaks down how Fanatics Fest has evolved into one of the biggest sports events in the world, why nearly 200,000 fans are expected in New York, and how the festival landed FIFA's historic World Cup Final press conference. Rubin also shares the business philosophy behind the event, why it costs up to $90 million to produce, how athletes and leagues benefit from it, and why New York has become the home of "Sports Week." Plus, Rubin reflects on the White Party's networking power, bringing together athletes, celebrities, executives, and entrepreneurs for one unforgettable night. 0:00 — White Party recap 2:46 — How Fanatics Fest has evolved 5:44 — Bringing the FIFA World Cup press conference to Fanatics Fest 7:28 — Why Fanatics Fest has become Sports Week in NYC 8:48 — The business behind Fanatics Fest 10:55 — How athletes and brands maximize the event 13:24 — Sponsors, activations & fan experiences 14:14 — How legends and current stars benefit 16:04 — Why Fanatics Fest isn't leaving New York 16:59 — The future of the ESPYs 17:47 — What's next for Michael Rubin Like what you see? Subscribe - http://bit.ly/3aTKcuz Follow Boardroom on Apple News - https://bit.ly/2VjRZfR Like what you see? Subscribe - http://bit.ly/3aTKcuz Visit Boardroom's website: https://boardroom.tv/ Follow Boardroom on Facebook: https://www.facebook.com/TheBoardroom Follow Boardroom on Twitter: https://twitter.com/boardroom Follow Boardroom on Instagram: https://www.instagram.com/boardroom/ Follow Boardroom on LinkedIn: www.linkedin.com/company/boardroom1
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