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    G Herbo continues the rollout surrounding Lil Herb: Lil Heroin Edition with the release of the official visual for “How Can I Lose.” The video further brings the world of the project to life, capturing the unwavering confidence, resilience, and mindset that have defined Herbo from the very beginning. Watch “How Can I Lose”.

    Produced by frequent collaborator Oz On The Track“How Can I Lose” finds G Herbo reflecting on the hardships that forged his perspective and everything it took to build the life he has today. He revisits the realities of violence, loss, and hustling while confronting the lasting effects of trauma, grief, and addiction that followed him into adulthood. Rather than celebrating success for its own sake, the record presents it as something earned through perseverance and resilience, underscored by the reflection, “Bottom level, lower than a cellar, I got far from it.” Anchored by the refrain, “How Can I Lose,” Herbo delivers a statement of conviction, making clear that every victory carries the weight of everything he has overcome.

    Directed by DREFILMS, the video follows G Herbo behind the scenes before taking viewers through the streets of New Orleans. Blending backstage moments with the energy of New Orleans, the visual offers an intimate look at life on the road while highlighting the authenticity and perspective that continue to define Herbo both on and off the stage.

    Lil Herb: Lil Heroin Edition expands the world of Lil Herb, reaching even further back into G Herbo’s origins. Taking its title from the very first rap name he adopted as a child, before “Lil Herb,” before the mixtapes, and before the music carried his name beyond his neighborhood of 79th and Essex, the project revisits the energy, mindset, and experiences that shaped him in those early years while continuing the story that began on the original album.

    Throughout the project, Herbo moves seamlessly between reflection and survival. “DND” featuring Ty Dolla $ign finds him protecting his peace, drawing a clear line between the demands of success and the people who have earned access to him, while records like “Steel” and “Go” channel the focus and hunger that first made Lil Herb a voice for his generation. Fan-favorite “Thug” finally receives an official release after being teased for years, delivering one of the project’s most anticipated moments. Features from friends and collaborators Polo GSkilla BabyYK DeeBig Opp, and Doowop further ground the project in the relationships that have remained central to his story.

    While Lil Herb represented a return to fundamentals and the closing of one chapter, Lil Heroin continues the sonic memoir, staying deeply rooted in the sound, energy, and emotional landscape of the era that first shaped his voice. Nearly fifteen years into his career, he continues documenting his evolution in real time, balancing reflection, survival, loyalty, and growth with the same unfiltered perspective that first made him one of Chicago’s defining voices.

    ABOUT G HERBO:
    “It’s like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his Lil Herb series. Named after the moniker he broke through with 15 years ago, the project serves as both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit, “Went Legit,” Herbo has spent the past year revisiting the foundation that made him. Returning to Chicago studios, reconnecting with longtime collaborators, and reflecting on the journey from Lil Heroin to Lil Herb to G Herbo, the result is a body of work rooted in memory, growth, and perspective. As he enters a new decade of life and career, Herbo remains one of rap’s most compelling storytellers, continuing to document his evolution with the honesty and conviction that have defined him from the beginning.

    TRACKLIST

    1. I Did
    2. Thug
    3. Go
    4. Swerv N Nem (feat. Doowop, Big Opp)
    5. Neva Going Back
    6. Outta Bounds (feat. Polo G, Big Opp)
    7. Mad People
    8. Brown Skin (feat. Skilla Baby)
    9. DND (feat. Ty Dolla $ign)
    10. Prayers
    11. End of the Tunnel (feat. YK Dee)
    12. Story of a Thug
    13. Steel
    14. Because of You
    15. I Tried
    16. October Thoughts
    17. How Can I Lose

    ABOUT UPTOWN RECORDS

    Uptown Records is one of the most trusted and influential record companies in the history of hip-hop and R&B. Committed to the pursuit of quality, artist and entrepreneur Andre Harrell originally launched the New York label in 1986. During a banner first decade, its legendary roster consisted of generational artists such as Mary J. BligeJodeciThe Notorious B.I.G.Heavy D, and Guy (Teddy Riley), to name a few. Beyond selling tens of millions of units worldwide, its catalog has maintained a place in the zeitgeist by earning streams in the billions over the years. During the 40th anniversary it’s relaunched in 2026 by REPUBLIC Collective, upholding the same standards and mission for a dynamic and diverse stable of 21st century artists, including G HerboYung MiamiATL Jacob,Trap DickeySunkis, and 9B Meechie, to name a few. Its next era of excellence is underway now.

    The post G Herbo Unveils “How Can I Lose” Video, Continuing the Lil Herb: Lil Heroin Edition Rollout appeared first on The Hype Magazine.

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