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    The fashion industry has a "performative" problem, and Emma Grede is calling it out. In this clip from Baby, This is Keke Palmer, the mastermind behind Good American and SKIMS joins Keke to reveal the truth about "inclusive" branding and why she decided to build businesses that actually represent real women. Emma shares how her multicultural background shaped her perspective on beauty, challenging the narrow standards often seen in fashion. She opens up about launching Good American with inclusivity at its core and why authenticity, not performative diversity, is what truly resonates with customers. It is an honest and empowering conversation about beauty, business, and changing the narrative in fashion. Watch More Baby, this is Keke Palmer episodes: https://youtube.com/playlist?list=PLdcezJ2sNeAsmBTdorccSanHejdXRLGC2&si=vya1EmI8LKEcOQDk Follow Baby, this is Keke Palmer on social: https://www.instagram.com/kekepalmerpodcast https://www.tiktok.com/@kekepalmerpodcast Follow Keke on social: https://www.instagram.com/keke https://www.twitter.com/KekePalmer https://www.facebook.com/kekepalmer https://www.tiktok.com/@kekepalmer Connect with Wondery: https://wondery.com/shows/baby-this-is-keke-palmer/ https://facebook.com/WonderyMedia https://twitter.com/WonderyMedia https://instagram.com/WonderyMedia https://www.tiktok.com/@wonderymedia About the Show: Keke Palmer has questions, and she’s not afraid to ask them. On ‘Baby, this is Keke Palmer,’ Keke sits down with artists, actors, entrepreneurs, experts, and creators shaping culture. These aren’t just promo stops or viral moments. They’re honest, layered conversations about identity, relationships, reinvention, success, and growth. Pop culture moves fast. Opinions move faster. But nuance takes time, and that’s what Keke makes space for. Because culture is more than a headline. It’s a reflection of who we are. And baby… this show holds up the mirror. New episodes every Tuesday. #kekepalmer #podcast #wondery
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