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    Jhené Aiko Gets a New Erewhon Smoothie, The Westside Whimsy

    9 hours ago

    SummaryJhené Aiko has partnered with Erewhon to launch "The Westside Whimsy," a functional luxury smoothie designed to reflect her signature ethereal aesthetic through a vibrant swirl of blue spirulina, butterfly pea flower, and pink pitayaThe tonic is engineered for holistic wellness, combining high-performance ingredients like Eidon ionic minerals and Four Sigmatic gut health blends with adaptogens like Ashwagandha to promote hydration and stress reliefThis premium beverage utilizes top-tier organic components, including MALK coconut milk, Fruitist jumbo blueberries, and lavender water, positioning it as both a nutritional powerhouse and a sensory tribute to California’s wellness cultureErewhon has long been the epicenter of functional luxury, and its latest high-profile collaboration brings a dose of ethereal calm to the tonic bar. Titled "The Westside Whimsy," this stunning new smoothie co-created by Grammy-nominated artist Jhené Aiko is as much a sensory ritual as it is a beverage. Designed to reflect Aiko’s signature blend of soulful serenity and California cool, the drink features a mesmerizing, swirling aesthetic of deep blues and vibrant pinks that mirror a Malibu sunset.The ingredient list is a powerhouse of adaptogens and premium superfoods. The base is a creamy blend of MALK Organic Coconut Milk and Coconut Soft Serve, enriched with Organic Banana, Pineapple, and Pitaya for a tropical sweetness. However, the "Whimsy" truly lies in its functional depth: it features Eidon Ionic Minerals for hydration, Four Sigmatic’s Gut Health Blend, and a stress-relieving dose of Ashwagandha. The striking visual palette is achieved through Blue Spirulina and Organic Butterfly Pea Flower Tea, while Organic Lavender Water and Honey provide a floral, soothing finish.Balanced with Organic Jumbo Blueberries from Fruitist and fiber-rich Dates, the smoothie is a holistic wellness experience in a cup. Priced at the boutique retailer’s signature premium, "The Westside Whimsy" isn’t just about the glow on the outside—it’s a carefully curated tonic for inner peace. Whether you’re a fan of Aiko’s Chilombo vibes or simply a dedicated superfood seeker, this limited-edition drop is the ultimate West Coast wellness statement. Available starting on January 19. View this post on Instagram A post shared by EREWHON (@erewhon)Click here to view full gallery at Hypebeast
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