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    Lollapalooza 2026
    Grant Park, Chicago

    Household Names
    And The Ones About To Be

    Charli XCX at Lollapalooza 2026
    Charli XCX at Lollapalooza 2026

    While it might seem like there’s a massive music event on a weekly basis, the reality is that only a handful are loud enough to permeate culture and make sure everyone is paying attention. Lollapalooza is firmly in this group, taking over Grant Park in Chicago every summer while people at home catch the biggest artists on the livestream. This year, it’s where Charli XCX chose to make her first big-stage live performance of the Music, Fashion, Film era. For those wondering what comes after Brat, Charli proved her peak may still be ahead.

    But Lollapalooza isn’t just about the household names. Artists like Bella Kay and Stella Lefty broke through for the first time, with full audiences shouting their songs back at them. sombr solidified his place in pop-rock with a 5 Seconds of Summer collab, Olivia Rodrigo crossed generations by popping out with The Smashing Pumpkins, and the Turnstile mosh pit was as chaotic and joyful as it gets.

    There are still a few of these events remaining on this year’s calendar, and next year is approaching fast. It’s not too late to align your brand with festival moments and lock in one of our tentpole packages built around them.

    Find out more about our music festival offerings.

    Debuted at Lolla
    New: Festival Mics

    Festival Mics
    with Chelley B
    Took Lolla by Storm

    Watch the debut on Instagram

    Chelley Bissainthe broke out on Love Island Season 7. Now, ahead of her own UPROXX show Love, Songs premiering this month, she debuted UPROXX’s Festival Mics at Lollapalooza, chatting with fans about Amazon Prime’s Off Campus. The content proved instantly viral:

    2MM+
    Views in the first two days
    33K+
    Likes across platforms
    1.7K+
    Shares across platforms

    Chelley isn’t the only creator on the roster, and there are still several festivals on the table for brands to have their own Mics moment, including ACL this fall.

    Get your own Mics moment.

    Sour Patch Kids x UPROXX at Lolla

    The Tropical Escape,
    Right Outside the Gates

    Sour Patch Kids Tropical Escape at Lollapalooza
    Sour Patch Kids Tropical Escape at Lollapalooza

    Two days of the Sour Patch Kids Tropical Escape brought sweet-meets-sour energy to the heart of Chicago, just outside Lollapalooza: live music, DJs, games, giveaways and interactive fan moments, with special guests including Chelley Bissainthe and the Sour Patch Kids mascot.

    5,000+ Attendees
    Over 2 Days
    2 Artist
    Performance Sets
    Frozen Slushies +
    Blind Taste Tests
    Endless
    Exclusive Swag

    See the full recap on Instagram →

    UPROXX TV: Lollapalooza Spotlight
    UPROXX TV: Lollapalooza Spotlight playlist
    UPROXX TV: Lollapalooza Spotlight playlist

    We surrounded the festival with our Lollapalooza Spotlight playlist, built around the Warner Music Group artists who performed at Grant Park. Fully brand-sponsored at 100% SOV through the countdown and recap window, and the results were massive:

    35.1M
    Total video views
    85.6M
    Minutes watched
    491K
    Engagements

    Featuring, exclusively on UPROXX

    Charli XCX · sombr · Turnstile · The Neighbourhood · Justine Skye · Freddie Gibbs · BETWEEN FRIENDS · Mother Mother · Claire Rosinkranz · Cameron Whitcomb · Kingfishr · Balu Brigada · Amble · Not For Radio · Bella Kay · Whitney Whitney · The Bends · Penelope Road · Haute & Freddy · Marlon Funaki · The Creekers · bixby

    Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

    Lolla Discovery Spotlight

    The two biggest discovery stories of the weekend, measured the day after their sets:

    Not For Radio
    Not For Radio

    Not For Radio
    +210%
    Views, day after festival
    +177% WATCH HOURS

    Bella Kay
    Bella Kay

    Bella Kay
    +137%
    Views, day after festival
    +124% WATCH HOURS

    Aug 3, 2026 vs. pre-festival baseline · Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

    Next Up
    UPROXX
    UPROXX

    Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

    Interested in partnering with UPROXX Studios? Reach us at sales@uproxx.com.

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