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    SoundCloud is at a turning point, and CEO Eliah Seton takes us inside the strategy shaping its future. In this conversation, we break down how SoundCloud evolved into a two-sided marketplace for artists and fans, why it moved on from potential sales, and how it’s doubling down on subscriptions, superfan monetization, and profitability. But the biggest shift is AI. From music creation to discovery, AI is rapidly transforming the industry, and SoundCloud believes it’s uniquely positioned to win in this new era. We also dive into: • Why SoundCloud didn’t sell the business • How the creator + fan marketplace actually works • What’s working (and not working) in fan monetization • How AI shapes music creation, discovery, and distribution • The role of authenticity in an AI-driven music world • The future of music: fragmentation, access to fans, and new revenue streams Plus: Eliah shares his bold predictions on where music is headed next and why AI and human creativity will coexist, not compete. If you care about the future of music, creators, and platforms, this one’s for you. #SoundCloud #EliahSeton #MusicIndustry #AIMusic #MusicTech #CreatorEconomy #IndependentArtists #Superfans #MusicInnovation #FutureOfMusic #MusicMarketing #StartupMusic
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