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What makes a woman unforgettable? Is it her beauty? Her elegance? For Teyana Taylor, being unforgettable is all about being confidently yourself. “I remember seeing those classic Revlon campaigns growing up with all these iconic women who had presence,” Taylor tells ESSENCE exclusively. “They were unforgettable for a reason.” Now, years later, she’s the unforgettable face of a Revlon campaign of her own.

Today, Revlon announced Teyana Taylor, who will serve as this year’s ESSENCE Festival chief curator, as the face of one of their best-selling collections, Super Lustrous Lipstick. And, as her first line of business, she’s starring in their latest campaign: Be Unforgettable. “When Revlon reached out, I was genuinely excited,” she says. “The whole message is about owning your beauty and doing it your way—and that’s always been my vibe.”

It’s a lesson she’s learned since a child. Growing up, her first-ever memory of lipstick was watching the women around her get ready. “My mom, my aunties—lipstick was always the finishing touch,” she recalls. That was also the exact moment she noticed something she’d remember her entire life: “Once the lipstick went on, the whole energy shifted. I remember being little and just watching that moment happen. It was more than makeup—it was confidence. You could see it instantly.”

That same confidence is what she says has been the secret to leaving a lasting impression with her beauty moments. From her iconic double-winged liner at the Oscars to her ginger pixie at Tiffany’s Blue Book Gala, feeling good in her skin is what makes her beauty even more amplified. She embodies the women she’s most inspired by—the ones who are unapologetically themselves.

“You can have the most flawless glam in the world, but if you don’t own it, it don’t hit the same,” she affirms. “When you walk into a room knowing who you are and standing in that, people feel that before they even clock the makeup.” She carries herself the same regardless of her mood. At times, her beauty is soft, glowy, and effortless. The next moment, it’s all about full glam, drama, and attitude. 

Lately, she’s been drawn to pink-toned nudes, like the new limited-edition Super Lustrous Ultra Lipstick shade “Sunkissed.” “I’m a ’90s lip girl all day, so I always pair it with a darker liner,” she says, blending the ColorStay Multi-Liner’s “Mischief Maker” or “Less Traced” into her lipstick. “That combo gives you that classic ’90s vibe—defined, a little dramatic, but still soft.”

While she’s no stranger to setting trends, beauty has never been about fitting into somebody else’s definition for her. Instead, “beauty to me is really a feeling. It’s about creating your own,” she says. “That’s why this partnership means a lot to me, because Revlon has always stood for women who are bold, confident and unforgettable in their own way.”

Starring in this campaign, she looks back at the women before her, while becoming a new classic that’s equally unforgettable. And, the best way to be unforgettable is to be unapologetically you. “If young women see this campaign and take anything from it, I hope it’s that there’s no one way to be beautiful,” Taylor says. “Your individuality is the whole point.”

The post Teyana Taylor’s New Revlon Campaign Is Unforgettable appeared first on Essence.