Search

    Select Website Language

    GDPR Compliance

    We use cookies to ensure you get the best experience on our website. By continuing to use our site, you accept our use of cookies, Privacy Policy, and Terms of Service.

    havaianas just brought its deep-rooted love for football to NYC’s Hypebeast Cup with an immersive, interactive SoHo pop-up. Making a stop in the Big Apple as tournament celebrations take over the city, the space is a one-stop shop where fans can shop exclusive football-inspired merch and up their footwear rotations. I got the chance to experience what Hypebeast Cup had in store firsthand, and havaianas did not disappoint.Walking into the space feels less like a traditional retail footprint and more like a casual clubhouse dedicated to football’s global community. Look around, and you’ll see clocks displaying global time zones and a jumbo projector lounge area. At the heart of the experience is havaianas’ personalization station, which is backed by an extensive wall of flip-flop colorways to choose from. From classic solid color palettes to the limited-edition Top Nations styles, havaianas lets you curate a style that subtly nods to your team or simply discover a silhouette that connects with your everyday aesthetic.The real draw of the brand's presence at the Hypebeast Cup lies in its hands-on approach to personalization. Unique charms—from flags and fruits to shining suns—are available to sift through, providing the space to create a one-of-one piece right on the floor. It is a seamless blend of the brand's recognizable imprint and the highly personal, individual flair that defines modern football fandom. With flip-flops taking over Summer 2026, these decked-out pairs are the ideal complement to vintage sportswear, relaxed jerseys, and easy summer fits.The havaianas pop-up is active for the duration of the Hypebeast Cup. Attendees are encouraged to head to the space to browse the lineup, purchase a pair, and customize their sandals onsite.Hypebeast Cup⁠ NY — 430 West Broadway, New York 10012Monday - Saturday 11a- 7pmSunday - 11am - 6pmFourth of July: closed️

    Click here to view full gallery at Hypebeast

    Previous Article
    Chanel Now Owns France's Oldest Shirtmaker: Charvet
    Next Article
    SwagHer Daily Brief: NYC Racial Wealth Gap Report + Savannah James Launches Signed + Danny Glover’s Alzheimer’s Reveal

    Related Style Updates:

    Are you sure? You want to delete this comment..! Remove Cancel

    Comments (0)

      Leave a comment