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    Stay connected online wherever you are with Nomad eSIM. Be sure to use code THELONGPLAY for 25% off all plans! https://www.nomadesim.com/?utm_source=influencer&utm_medium=online&utm_campaign=Jordan Join 6,600+ readers on The Long Play newsletter: https://thelongplay.substack.com/ Fantasy Premier League is completely free. So why has it created billions of pounds of value? In this video, I follow the money behind one of the biggest fan engagement products in sport. I break down: -Why Fantasy Premier League is one of the Premier League's most valuable commercial assets -How Yahoo helped turn fantasy sports into a digital media powerhouse -How DraftKings built a $20 billion company from fantasy sports -The UK businesses generating millions helping people climb the FPL rankings -Why companies like Genius Sports profit from every goal, assist and clean sheet -The hidden businesses making money from fantasy football that you've probably never heard of Fantasy football might be free to play, but it's created an entire economy around it. If you enjoy learning how the business of sport really works, make sure to subscribe. 0:00 The Scale of FPL 1:16 Who is making money from a free game? 1:40 Money Maker No 1: The Premier League 2:10 How Fantasy Football Drives Broadcast Value 5:37 Money Maker No 2: The Americans 7:04 The DraftKings Founders Really Figured it Out 9:32 The US Supreme Court Changes Sports Betting Forever 10:25 Money Maker No 3: The British FPL Subscription Millionaires 12:24 Money Maker No 4: Data Companies & Football DataCo 13:00 Genius Sports; Data Giants? 14:52 The Quiet Money Makers You've Never Heard Of
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