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    Are you a founder or a CEO? Here's why that difference will make or break your company. Sheena Allen and Sevetri Wilson Taylor sit down for a real conversation about the founder-to-CEO journey — including the B2B vs. B2C debate, the hidden costs of consumer fintech, and what actually pushes founders out of their own companies (hint: it's the terms, not just the investors). If you've ever wondered when to hire a sales team, how to survive selling to consumers, or whether you should even be the CEO of your own company, this episode is for you. ⏱️ TIMESTAMPS 00:00 — Cold open & intro 01:26 — Welcome to Rich Lessons 02:12 — B2C vs B2B: Why consumers are "fickle" (Sevetri's take) 03:28 — Sheena's B2C experience & who your real customer is 04:19 — The truth about enterprise sales cycles 06:03 — The post-COVID investment crash & what changed for B2C 07:50 — Consumer fintech: double the regulation, double the cost 09:00 — The CAC problem: $100–$500 per customer in digital banking 10:05 — Fraud rings, bots, and fake invites — what digital banks won't tell you 11:31 — Disputes, chargebacks, and why the bank always loses 13:08 — When do you hire a sales team? The ARR trigger 17:16 — Founder vs. CEO: What's actually the difference? 21:22 — Bad investors vs. bad terms — and what first-timers miss 24:05 — Why social media makes people hold onto the CEO title too long 25:58 — Professional CEOs who were never founders (and why that's okay) 29:17 — Would you step in as CEO of someone else's company? 30:54 — Rich Lessons: Hire well, fire fast. Scale small, scale fast. 🔔 SUBSCRIBE so you never miss an episode of Rich Lessons — the podcast for entrepreneurs who want the real story behind the business. CONNECT WITH US 📲 Instagram: https://www.instagram.com/richlessonspodcast/ 📲 TikTok: https://www.tiktok.com/@richlessonspodcast 🌐 Website: RichLessons.com #RichLessons #Entrepreneurship #StartupCEO #FounderLife #B2BvB2C #FintechStartup #BusinessPodcast #StartupAdvice #ScalingABusiness #CEOmindset #WomenInBusiness
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