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    Heems (Himanshu Suri) pulls up to HOT 97's Mornings with Mero and delivers bars off the top, then sits down for an honest conversation about the realities of making a living in rap. From pioneering blog rap with Das Racist to working at Spotify, importing coconut oil, and pressing vinyl records — Heems breaks down why he's chasing mortgage money over Prada money, the exploitative nature of record deals, and why he compares himself to Picasso. Plus: freestyles, British drill, Mass Appeal India, and why rap is really folk music. Topics covered: Live freestyles on Hot 97 The evolution of rap: blogs → playlists → short-form video Why Heems wants a 401k and a union job The exploitative reality of record deals Selling vinyl, coconut oil, and merch as an independent artist Das Racist, Sweatshop Boys with Riz Ahmed, and Mass Appeal India "Rap is folk music" — talking about daily life The Picasso comparison: choosing to be weird vs. proving you can rap SUBSCRIBE: https://hot97.nyc/subscribe GET MORE: https://hot97.nyc/getmore #HOT97 #morningswithmero #heems #freestyle #RAPPER #nyrapper
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