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    This week on Two Personal, Joy sits down with entrepreneur and I Best Wines founder Ingrid Best — 20+ years in wine and spirits (Diageo, Hennessy, LVMH) before launching her own award-winning brand out of South Africa. They talk building a company from scratch, the myth of the "graceful" black woman founder, $0.53-in-the-bank days, and the sisterhood that's carried her through it. Pull up, grab a glass and get Two Personal. 00:00 – Welcome + Ingrid Best intro 00:00:57 – Why wine, why now: from Craigslist ad to Diageo to Hennessy 00:04:15 – Choosing South Africa & building I Best Wines 00:08:24 – "Best" is her real name — family & legacy 00:08:52 – The state of the alcohol industry, moderation & ritual 00:12:51 – Non-drinkers, mocktails & responsible drinking 00:14:44 – What entrepreneurship actually costs 00:22:09 – Being a black woman founder: "you do it so gracefully" 00:26:54 – The Costco moment / building demand 00:30:09 – Asking for help vs. the "graceful" myth 00:42:41 – Sisterhood, grief, and "icon season" 00:46:24 – Learning to ask for help / silencing the ego 00:49:58 – Where to find I Best Wines (Costco, Total Wine, Hollywood Bowl, LAX) + close Follow the show on social media: Instagram - https://www.instagram.com/twopersonalshow/ TikTok - https://www.tiktok.com/@twopersonalshow Follow Joy Taylor on social media Instagram - https://www.instagram.com/joytaylortalks Twitter - https://twitter.com/JoyTaylorTalks TikTok - https://www.tiktok.com/joytaylortalks
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