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    Justin Bieber debuted an unreleased "Latte" colorway of the SKYLRK Matter Daddy during his FIFA World Cup Final halftime show performanceThe low-top silhouette was paired with custom SKYLRK apparel, accessories, and a branded guitar strapThe performance coincided with a five-day SKYLRK pop-up activation in New York City ahead of the match

    SKYLRK and founder Justin Bieber have unveiled a new look at the upcoming SKYLRK Matter Daddy "Latte". Taking the stage during the historic 2026 FIFA World Cup Final halftime performance at MetLife Stadium, the artist debuted the unreleased low-top footwear model as part of a full head-to-toe custom outfit from his label.Dressed in a mostly soft "Latte" monochromatic hue throughout featuring hints of light pink on the laces and heel, the unreleased low-top iteration expands on the brand's growing footwear catalog following a sold-out initial launch in June. The sneaker was styled on-stage with bunched SKYLRK socks, denim shorts, a polo, and dark frames from the label’s "Speed Demon" eyewear line. Custom pieces crafted specifically for the performance included a branded earpiece and guitar strap, amplifying the brand’s presence during the first-ever World Cup Final halftime show.The high-profile stage debut coincided with a five-day pop-up activation in New York City running from July 16 to July 20, offering fans early access to merchandise during the tournament weekend. The moment marks the latest major cultural showcase for SKYLRK, following earlier performances at Coachella and prior footwear releases developed with Zellerfeld. View this post on InstagramA post shared by Justin Bieber (@lilbieber)

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