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    Africa produces approximately 60% of the world’s raw cashews, yet much of the value created through processing, branding, packaging, and distribution is captured elsewhere in the global supply chain. For Lloyd Ward and the team at Ward Holdings International, that imbalance became the starting point for building a different model. Starting With the Market Instead of the Commodity Ward Holdings International, a U.S.-based global enterprise founded in 2018 and operating through subsidiary entities in Tanzania and across Africa, developed what it calls Sustainable Market-Driven Industrialization, or SMDI. The model begins with a full mapping of the global cashew supply chain

    The post Ward Holdings: Turning African Commodities Into Global Consumer Brands appeared first on SHOPPE BLACK.

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