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    Guys, use code THELONGPLAY at https://nordvpn.com/thelongplay to get cheaper AND more free access to NordVPN Use the same code THELONGPLAY at CultKits too. https://www.cultkits.com/?ref=thelongplay. The jersey selection is insane šŸ˜ šŸŽŸļø Members can watch the bonus companion episode "Why Are World Cup Tickets So Expensive?" here: https://thelongplay.substack.com/ The FIFA World Cup is the biggest sporting event on the planet. Billions watch it. Millions travel for it. Governments spend billions bidding for it. But when the tournament arrives, one question rarely gets asked: Who actually gets rich from the World Cup? Most fans assume the answer is simple. FIFA takes the money and everyone else gets a slice. The reality is far more complicated. In this video, we follow the money through football’s biggest event. From FIFA and host nations to players, sponsors, airlines, betting companies, kit manufacturers and hospitality firms, we break down the enormous economic ecosystem that sits behind the tournament. Some organisations generate billions. Some use the World Cup to transform their global profile. Others spend huge sums simply to be associated with it. The World Cup is much more than a football tournament. It’s one of the most valuable commercial assets in global sport. 00:00 - World Cups are very lucrative 02:01 - FIFA 11:44 - Host Nations 14:36 - The Players 19:46 - The Players Directly 22:15 - Gambling Companies 25:28 - Airlines, Kit Manufacturers, Hospitality and Everyone Else Gets Rich
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