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    PlaqueBoyMax sits down for the latest episode of Boardroom Talks to talk about how streaming changed the music industry, why artists like Drake are embracing livestream rollouts, and how he accidentally built one of the most influential music discovery platforms online. Max opens up about growing up in West Orange, New Jersey, starting YouTube in middle school, and turning “In The Booth” into a cultural phenomenon that gives fans a live look inside the music-making process. He explains why streaming creates stronger fan communities than traditional music marketing, why labels still haven’t cracked the formula, and how artists can use content to build real audiences. The conversation also dives into Kai Cenat, Kanye West, J. Cole, Kendrick Lamar, Yeat, Uzi, live performance, songwriting, and why the future of rap may belong to creators who know how to entertain beyond just making songs. Topics Include: 00:53 – Growing Up in West Orange, New Jersey 03:02 – Starting YouTube & Editing Videos in Middle School 05:42 – How “In The Booth” Started 10:18 – How Streaming Changed the Way Max Makes Music 11:43 – Becoming One of Music’s Most Influential Promoters 12:32 – Drake’s Streaming Strategy & Album Rollouts 14:20 – Why Labels Still Don’t Understand Streaming Culture 18:25 – Why He’d Want to Write for Kanye West 19:42 – Favorite Artists to Collaborate With on Stream 21:49 – Touring, Rolling Loud & Live Performance Goals 23:35 – The Future of Rap Promotion 24:23 – Why Future Artists Will Need Creator Skills 26:02 – Why Streamers Becoming Rappers Makes Sense 27:56 – Favorite Rappers of All Time (Drake, Kanye, Uzi, Yeat, J. Cole, Kendrick) #PlaqueBoyMax #Drake #KaiCenat #HipHop #Streaming #Rap #MusicIndustry #Boardroom #KanyeWest #Jcole Like what you see? Subscribe - http://bit.ly/3aTKcuz Follow Boardroom on Apple News - https://bit.ly/2VjRZfR Like what you see? Subscribe - http://bit.ly/3aTKcuz Visit Boardroom's website: https://boardroom.tv/ Follow Boardroom on Facebook: https://www.facebook.com/TheBoardroom Follow Boardroom on Twitter: https://twitter.com/boardroom Follow Boardroom on Instagram: https://www.instagram.com/boardroom/ Follow Boardroom on LinkedIn: www.linkedin.com/company/boardroom1 Check out these other great channels: @Complex Ilia Topuria Goes Sneaker Shopping With Complex https://www.youtube.com/watch?v=_RTxM_TvD0I @FirstWeFeast Emily Blunt Is Up to the Challenge While Eating Spicy Wings | Hot Ones https://www.youtube.com/watch?v=6rXotBDLLyE @TheDiaryOfACEO EMERGENCY DEBATE: The Death Of The Middle Class! Only The Top 1% Will Survive! https://www.youtube.com/watch?v=uLBsHXNEwAU @variety Peter Dinklage & Kit Harington | Actors on Actors https://www.youtube.com/watch?v=JBbz1zq-yq8
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